ABOUT US
Our Brand
The new SingFinance logo was
unveiled on 21 March 2024.
The new logo features a gemstone, symbolizing trust and simplicity, made up of four hexagons that come together to form a robust octagon, symbolizing strength and unity.
The Gold Hexagon, reflects the bright and prosperous future we aim to create with our customers. Together the four hexagons form a STAR in their centre, reminiscent of our original star symbol since our inception in 1964. Star symbol continues to be central to our new logo. It embodies our brand’s legacy, reflecting our entrepreneurial spirit and resilience.
The colour Sincere Blue represents confidence, trust and valour, while Future Gold symbolizes prosperity and the future we wish to create. The SingFinance emblem underscores our founding principles, our empowerment to people, bonds to relationships and possibilities to futures.
