ABOUT US
Our Brand
Our new SingFinance logo was
launched on 21 March 2024.
The new logo features a gemstone, symbolizing trust and simplicity, made up of four hexagons that come together to form a robust octagon, symbolizing strength and unity.
The three Blue Hexagons uphold our three core values – Sincerity, Integrity and Flexibility.
The Gold Hexagon, reflects the bright and prosperous future we aim to create with our customers. Together the four hexagons form a STAR in their centre, reminiscent of our original star symbol since our inception in 1964.
The colour Blue represents confidence, trust and valour, while Gold symbolizes prosperity and the future we wish to create. The SingFinance emblem underscores our founding principles, our empowerment to people, bonds to relationships and possibilities to futures.
The new logo features a gemstone, symbolizing trust and simplicity, made up of four hexagons that come together to form a robust octagon, symbolizing strength and unity.
The three Blue Hexagons uphold our three core values – Sincerity, Integrity and Flexibility.
The Gold Hexagon, reflects the bright and prosperous future we aim to create with our customers. Together the four hexagons form a STAR in their centre, reminiscent of our original star symbol since our inception in 1964.
The colour Blue represents confidence, trust and valour, while Gold symbolizes prosperity and the future we wish to create. The SingFinance emblem underscores our founding principles, our empowerment to people, bonds to relationships and possibilities to futures.